We have collaborated with The Pink Caravan and Friends of Cancer Patients to raise awareness on Breast Cancer during October. During our collaboration, we set in motion several activations to interact with people and spread the word.
Pink Power Sale
On our website, we implemented a 25% discount on all products from 19 to 31 October. This was our way of thanking everyone who is supporting us and the cause during that month, by offering them a discount on any home, mommy, baby, kitchen, or toy products they wish to purchase.
To show our solidarity with the ladies who chose to get tested, we prepared giveaway bags filled with goodies like Pink-themed notebooks and an MHC plate set. These giveaway bags were distributed among the attendees of the Pink Caravan Testing events.
We supported 200 participants with 200 bags in City Centre Mirdif and City Walk on Thursday, October 14th, and Friday, October 15th, respectively.
We also took part in the FOCP Steps challenge by encouraging the My Home Closet team to join the Relay app and fill in their steps every day. During that month, the MHC team contributed 1,033,666 steps towards the FOCP goal. Every step we took was a step forward towards a better life and future for all Cancer Patients.
Losing a loved one is a terrible pain to endure, therefore we focused our efforts on raising donations for Breast Cancer Research so that one day we shall find a cure. Maryam, MHC’s founder, also dedicated this campaign to her late Aunt who was a brave cancer warrior, and her dearest friend who is currently fighting her battle.
We encourage our MHC audience, friends, and family to contribute to our Yalla Give campaign that ran the entire month. It is a great pleasure to have received AED8,170 which were all donated to the great cause.
We wish to continue to spread awareness about the importance of self-breast examination amongst the UAE community. We salute all the women who got tested and we look forward to spreading more awareness about the importance of getting checked regularly. Together We Thrive! 💗